Mission Statement

Mission Statement

API Supply is a leader in the Midwest Aerial Lift Sales & Rental Industry. As a privately owned independent dealer since 1977 we provide the highest level of expertise, quality and service to our customer partnerships. We apply our knowledge and innovation in our vendor relationships to ensure the maximum of quality support, performance and safety from each unit in our product lines. As a value added partner, we take the success & safety of our customers seriously.

Vision Statement

API Supply is focused on expanding our Midwest influence, building long-term relationships with our customers and investing in our branch communities. We will continue to support our sustainability by maximizing efficiencies, cultivating a ‘learn it’ mindset, rewarding employee successes and never putting production over safety.

Core Values

Easy for you, convenient for your clients.

Integrity

Know and do the right thing. There are no shortcuts.We will be focusing on training from forklifts to software. The goal is to provide each of us with the knowledge required to make the right decision ALWAYS.

Quality

Commit to excellence in every facet of our performance.Building on the mindset of quality API is already known for in the marketplace, we will be tying this to the performance accountability of each employee. We will support this expectation by providing the tools and training needed to do our best work every day.

Innovation

Recognize change as a vehicle to efficiency and excellence.We know that the structural change that API has implemented over the past few years has been difficult for some to understand and embrace. While the ‘old ways’ may have been comfortable they were not sustainable if we want to remain competitive and build. As we continue to develop and change, we encourage all of you to approach it with an open mind. What appears to be a nuisance and unnecessary at the desk level is likely critical to the broader picture. Ask questions before you judge. With that in mind, the leadership team is also committed to increasing communication and site visits In the meantime, you are always welcome to call your manager with any question, any time. We have experienced a lot of change over recent years; and the journey is not over.

Safety

The safety of our staff and customers comes first.With that in mind, you will see our team incorporating a robust internal safety program specifically designed for us in tandem with our external business partners. Our Safety Committee is currently working with our partners at Holmes Murphy & The Builders Group to design and implement a program of training, tracking and communication that will be sustainable and effective. Our Customer Training program will also be reworked. When looking for a new API Fleet & Rental Manager, that job description was intentionally redesigned to include managing a rework of this revenue stream by developing a marketable product while closing risk gaps & building our brand through quality and consistency.

Responsibility

Embrace opportunities to contribute. Learn More.Building on the theme of asking questions, embracing new ideas and leaning into training opportunities, we are holding each of us responsible, on a professional performance level. We want to continue to create a workplace that is engaging, motivating & skill enhancing. Our goal, regardless of how large we choose to grow over the next few years and beyond, is to be THE BEST. We want to retain & attract customers and staff that share these values. These goals and aspirations are not possible without YOU. 2023 is queued up to be an exciting time of seeing goals and plans that we have had on our initiatives list come to fruition. We don’t have all the answers, we can’t predict global events that will impact us, but we have a plan. Our Core Values will provide our compass as we work together to make API Supply an enduring quality brand and a place where top flight skill wants to work.